5 Tips to Create a Simple and Easy-to-Use Lingerie Website
A sexy wing of fashion is dedicated to the wide world of lingerie. If you have a passion for helping other women feel sexy, you can learn how to sell lingerie online in very little time. Starting your own small business may seem intimidating at first, but today’s technology eases the experience. Get online and get started with your own sensual shop.
Running an online store isn’t all fun and games, though. You’ll want to perform a whole lot of research before you get started. We’ve compiled a list of four areas that will kick-start your desire to sell sexy underthings. Take a look at some tips on how to sell lingerie online.
Make Your Website User Friendly
Ever left a website after you couldn’t find what you were looking for? For your lingerie business to be successful, your website should not only look good but also provide a seamless user experience for visitors. This is why good usability is important. It will set your website apart from your competition.
In web design, a good website should make it easy for visitors to find the information they need quickly and easily.
If you need to see a great example of what an easy-to-use lingerie website is, take a look at that of Intimissimi. You can take ideas from their website and use it on your own.
It Should Be Compatible with Mobile Devices
As more and more people use their mobile phones to access the Internet, creating a mobile optimized website for your lingerie business has become a necessity.
The first step is to check how your existing website appears on mobile. You can use Google mobile site tester to find this out. If your website cannot currently be accessed on mobile, you can create a mobile version of your website for free with the help of web-based mobile website builders.
Show Off Your Goods on Your Website
Especially for a clothing item like lingerie, pictures represent an important catalyst in encouraging customers to buy. They let potential buyers visualize their purchase before they make it. This, in turn, increases the likelihood that they’ll actually buy.
Some distributors may provide photos for you. Otherwise, it’s a good idea to work with a model (and possibly a photographer) to produce high-quality images for your store. Take as many pictures of each outfit as you can to show shoppers the entire package. Spice things up by putting models in real situations. Pictures are crucial as you learn how to sell lingerie online.
Your Website Should Be Accessible to All Users
Your lingerie website should also be accessible to everyone including blind, disabled or the elderly. These users typically use screen-readers to access the Internet. The 508 website accessibility guidelines highlight simple web design techniques that can be applied to make sure your website can be accessed easily on-screen readers, making your website available to a larger audience.
Look Into Your Competition
Competitive research will help you price your goods, get ideas for how to differentiate your brand and give you a solid starting point for deciding what works and doesn’t work in your store. The best part? Most of it can be performed through simple web searches.
Of course, it also makes sense to do research on your audience. That may be a more in-depth process that requires you to take part in forums and online communities while tracking audience members through social media. Regardless, these are important things to try as you learn how to create an easy-to-use lingerie website online.
Use a Compatible Software and Platform
Your software platform is a huge part of the success of your business. Therefore, you’ll need one that matches your needs. For instance, if you have a picture-heavy site, does your software allow for bulk high-res image uploading? What about cutting-edge ecommerce features, like the ability to create your own daily deal?